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Art Director / Seatle - USA / 17+ years of experiencehero-phrase
I create
concepts
that drive impact
I help companies and startups design websites, applications, and digital platforms that are easy to use and deliver better results.
I’ve worked with innovative companies across industries
UX diseña como funciona & UI diseña como se ve
Combino investigación, estrategia y diseño visual para crear experiencias digitales intuitivas, eficientes y centradas en las personas.
FROM CONCEPT
TO FORM
I lead visual concepts from idea to execution, crafting memorable brand experiences across multiple mediums to solve real business challenges.
Research
I understand people, their needs and behaviors before designing anything.
Structure
I organize information and flows to create clear, efficient journeys.
Design
I create interfaces that are attractive and functional, built for interaction and conversion.
Prototype
I test and validate decisions with interactive prototypes before development.
Refine
I refine the experience to ensure accessibility, consistency and scalability.
IMPACT
I ensure the final execution resonates with the audience and drives measurable results for the brand.
Selected work
02 / 03
03 / 03
I give form to the unseen.
I’m Rocio del Pilar Benavides, a Senior Digital Product Designer (UX/UI) & Cofounder of Proxy42 Inc., with more than 15 years of experience helping international companies transform complex ideas into intuitive, functional, and visually engaging digital experiences.
From Industrial Design to Digital Experience Design.
I began my career as an Industrial Designer, exploring the relationship between functionality, aesthetics, and human behavior.
Over time, I discovered in digital design the opportunity to create experiences that combine strategy, technology, and usability to solve complex problems.
For more than 17 years, I have worked with startups, technology companies, and organizations across Europe, primarily in Italy, designing applications, digital platforms, and websites for industries including gaming, real estate, travel, luxury hospitality, education, and e-commerce.
Today, I work as a Senior Digital Product Designer (UX/UI), designing web and mobile applications as well as digital platforms, from product strategy and user experience to interface design and implementation support.
- 17+
- Years of experience
- 50+
- Completed projects
- 7+
- Industries
WHERE VISION
TAKES SHAPE
I combine strategy, design and analysis to create digital products that not only look great but actually work.
01 Creative Strategy
UX-01
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Creative Strategy
Design of modern, fast, and user-centered websites.
Landing pages Corporate websites E-commerce Portfolios
02 Experience Design
UX-02
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Experience Design
Intuitive interfaces for web platforms and mobile applications.
iOS and Android apps Web platforms SaaS Dashboards
03 Product optimization
UX-03
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Product optimization
I improve the experience of existing digital products through research and redesign.
UX Audit Redesign Usability Testing
04 Design Systems
UX-04
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Design Systems
Design systems to maintain consistency and facilitate work with development.
Reusable components Style guides Design Tokens Handoff